Netflix recently announced its plans to start cracking down on subscribers who share their password by the end of March 2023.

Back in October, the streaming giant said it would begin charging subscribers who share their accounts but did not give a specific date or information for when the new policy would be enacted.

Netflix shared during their shareholders’ meetings last week that they recognise this is a drastic change for members who share their subscriptions with others.

There are also plans to make password sharing a bit complicated for users and might include an additional fee.

It said on its website that the company uses “a person’s geographic location, IP addresses, device IDs, and account activity from devices signed into the Netflix account” to determine which devices are in the same household.

The company told investors last week that it would roll out more stringent sharing rules by the end of March. More than a hundred million households currently share Netflix passwords, the service said.

The company said that “undermines our long-term ability to invest in and improve Netflix.”

It added, “As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they do not live with. As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device,’’ the company said.”

However, Netflix assured shareholders that, despite the recent changes, engagement will grow “over time as we continue to deliver a great slate of programming and borrowers sign-up for their own accounts.”

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