Celebrity nightlife promoter Pascal Okechukwu, popularly known as Cubana Chief Priest, has fired back at billionaire businessman and Chairman of Coscharis Group, Cosmas Maduka, over his criticism of the popular phrase “Money Na Water.”
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Maduka, in a recent speech, distanced himself from what he described as the “lavish spending culture” of the younger generation, saying he avoids events where people “throw money around.”
Reacting via his Instagram stories on Wednesday, Cubana Chief Priest defended his signature catchphrase, describing it as a modern-day “philosophy of abundance and flow,” rather than a call to wastefulness.
He argued that while Maduka’s generation built wealth through “factories, fleets, and real estate,” his own generation thrives on a different kind of capital — attention — stating that visibility has become the new currency in a digital economy.
“With all due respect to the motivational-speaking older generation who built wealth quietly, the world you thrived in is not the one we live in today,” he wrote. “In your time, capital was factories, fleets, and real estate. In our time, attention is the main capital. These other capitals cannot sell in today’s market without attention — the major capital.”
According to him, visibility is the new currency: “In a digital economy, obscurity is bankruptcy. What you don’t show doesn’t sell. What you don’t amplify dissolves into silence. We are the noise — that’s why you know us. You even used us to make references in your dry speech because you wanted to trend without paying us. Why must a billionaire pretend to use the toilet just to run away from an event? That’s a lot of stress for a real billionaire.”
Cubana Chief Priest emphasized that the phrase “Money Na Water” is not about vanity but represents “excess liquidity, abundance, and flow.” He explained that water moves — and so do relevance, visibility, and influence. “The ability to attract attention and sustain engagement is the new oil field. A man with massive attention today has more leverage than one with quiet billions but no presence,” he said.
He added that “content is not noise; content is digital equity,” arguing that just as factories produced wealth in the 1980s, attention now produces wealth. “We’ve moved from industrial capitalism to attention capitalism, thanks to Zuckerberg,” he said.
In a parting jab, the nightlife mogul advised Maduka to “remove his name” from billionaire peers like Tony Elumelu and Femi Otedola, whom he praised for using their wealth to “give Africa proper visibility.”
“While your generation built fences to protect their wealth because they didn’t want to help, our generation builds platforms to project it. Silence once symbolized power; today, presence does,” he added. “You mentioned Elumelu — that’s my mentor in the corporate sector. He doesn’t just say ‘money na water’; Papa lives it. Likewise, the overall Don Otedola. These are people who use their wealth to give Africa proper visibility — that’s why you can publicly identify with them. Why didn’t you use our Nnewi billionaires? You mentioned the ones who know how to enjoy their money, not those who hoard it. Remove your name from the Otedola and Elumelu list — you don’t belong there, sir. Your name is on the Nnewi billionaires list.”
Cubana Chief Priest concluded by reaffirming his mantra: “As I said during my last interview on Channels TV, ‘Money Na Water’ is a prophecy that connotes wealth overload. This is my story. Some may choose to go with ‘Lack Na Water,’ but over here — MONEY NA WATER! This is my business. Na my lamba. Make nobody try spoil am as e dey go.”
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