Statistics show about 85% of businesses fail within a year of operations. Businesses fall for different reasons but in this article, we will deal with the biggest factor in the failure or success of businesses… YOU! Success in no one track route but these are certain mistakes that will definitely lead to failure. POOR CUSTOMER INSIGHT An entrepreneur who fails to conduct surveys frequently in order to understand his customers’ tastes and changes in behavior will find it difficult to sustain his business. POOR KNOWLEDGE OF COMPETITION Business owners who do not understand that their competition goes beyond just other businesses that sell the same products as they do, will not succeed. Failure to know what competitors are offering will make the business owner unable to ensure that his own products stand out, neither would he be able to respond to rivals with better initiatives. HIRING THE WRONG PEOPLE A business is as good as the people running it on a daily basis. A business owner who hires based on who he knows and not based on competence will see a poor result in execution of his directions from staff. Bad hires will find it hard to execute tasks, which will result in an unhappy team and upset customers. The final result will be a loss of revenue, which will kill the business. POOR CUSTOMER SERVICE RELATIONSHIP Great customer service goes beyond just smiling at your clients when they walk into your office. It involves working around the clock every second of the day to ensure service availability to your customers. It involves not arguing with customers, picking phone calls, replying to emails, and resolving issues as fast as possible. INEFFECTIVE MARKETING Building a website nowadays is cheap, and the fastest ways for customers to find your products is through Google. Marketing is broad, but at a basic level, failure to have a website and decent social media presence can ruin your business. FAILURE TO IMPROVE ON PRODUCTS/SERVICES Competition is fierce, hence business owners must be one step ahead by improving on the quality of the product or service delivered to customers or risk failure. LACK OF RESERVE CAPITAL Business revenues are cyclical. There are times when things will be rough. SME owners who refuse to prepare for the rainy day run the risk of missing out on the opportunity to survive through tough periods and lackincash to expand the business. Do not do these things at least and you will be putting your business in a good position for success, Culled from legitng]]>
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Explore Nigeria’s Constitutional System — 17 Chapters, 924 Pages Of Insight By Prof. Hagler Sunny Okorie
