A civil society organization, Personal Data Protection Awareness Initiative, has written to the National Data Protection Commissioner requesting action against behavioral advertising practices on Google platforms by Publishers and App owners that violate the Nigeria Data Protection Act (NDPA).
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The group urged the Commission to direct Google to mandate its platform subscribers serving Nigerians to comply with NDPA consent requirements by ensuring their consent banners present Nigerians with the right information and choices to give valid consent when processing personal data for targeted ads. It asked Google to extend the instructions it gave to EU-facing companies on GDPR consent compliance to cover entities reaching Nigerian users.
Citing the extensive tracking involved in behavioral advertising, the organization stated that failure to provide a consent banner for individuals to give explicit, informed, opt-in consent violates their privacy rights and their ability to object or challenge profiling under Sections 26 and 27 of the NDPA.
The petition highlights the need for transparency, information provision, and a consent mechanism that will enable data subjects to exercise their rights to give, withhold, or withdraw consent for behavioral advertising. It calls on the regulator to investigate non-compliant entities focused on the Nigerian market and enforce accountability.
The Organization urged the NDPC to prevail on Google to respond within 30 days on actions to rectify the situation. According to the Convener, enforcing NDPA-aligned practices will protect citizens’ interests and promote responsible data processing that will grow our digital economy.
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