Google Blocks 5.5 Billion Adverts, Suspends 12.7 Million For Policy Violations

Google has said that it has blocked over 5.5 billion adverts and suspended 12.7 million others for violating its policies.

The search engine giant also said in a statement on Wednesday that it had removed adverts from over 2.1 billion pages.

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“Billions of people around the world rely on Google products to provide relevant and trustworthy information, including ads. That’s why we have thousands of people working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we’ve made in enforcing our advertiser and publisher policies and to hold ourselves accountable in our work of maintaining a healthy ad-supported internet,” it said.

In 2023, it said scams and fraud across all online platforms were on the rise.

It added: “Bad actors are constantly evolving their tactics to manipulate digital advertising in order to scam people and legitimate businesses alike. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques.”