A former Vice Chancellor of Benson Idahosa University, Benin City, Prof. Ernest Izevbigie, has sued Nigerian Breweries at an Edo State High Court for alleged deception.

Izevbigie, a professor of Biochemistry, alleged the company has a misleading information by inscribing: “low sugar,” on the container of one of its non-alcoholic drinks.

He said a laboratory investigation showed the product contained more sugar than the company claimed in the inscription.

The ex-VC said the label was misleading to the public.

He asked the court to order the company to tender a written apology, as he had been injured by the alleged deception, because a recent medical check-up showed an increase in his blood sugar level.

Prof. Izevbigie claimed he had traced the challenge to his regular intake of the malt drink.

During cross-examination yesterday by counsel to the defendant, Mr. L.O. Ogefere, the plaintiff told the court the malt drink did not merit the “low sugar” label, according to clinical research.

He alleged the drink contained 10 cubes of sugar, as against the 10 and a half to 10 one-quarter cubes contained in other malt drinks.

The matter was adjourned till June 28, for the defendant to opens its case.

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