Spotify has announced a series of new measures to safeguard artists, songwriters, and producers against the risks posed by generative artificial intelligence (AI), while also promoting transparency for listeners.
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The company said that while AI can empower creativity and discovery, it can also be misused by bad actors to impersonate artists, flood the platform with spam, and divert royalties. Spotify noted that it has already removed more than 75 million spam tracks in the past year alone.
A key feature of the update is a new impersonation policy, which prohibits the use of AI to create unauthorized vocal deepfakes of artists. Under the new rule, vocal impersonation is only permitted when the artist being cloned has granted explicit authorization.
Spotify is also expanding its monitoring systems to combat fraudulent uploads, including tactics where music is wrongly delivered to another artist’s profile. The company is testing new prevention strategies with leading distributors and investing in faster review systems to help artists flag “mismatched” content, even before release.
“Unauthorized use of AI to clone an artist’s voice exploits their identity and undermines their artistry,” the company said. “Our job is to ensure that the choice of whether to use AI remains in the hands of the artist.”
To protect the platform from mass uploads and exploitative tactics, Spotify will roll out a music spam filter this fall. The system will detect and tag suspicious uploads—including duplicates, artificially short tracks, and AI-generated spam—and prevent them from being recommended to users.
The company stressed that the filter will be introduced gradually to avoid penalizing legitimate creators, with more signals added over time as new abuse methods emerge.
“Left unchecked, these behaviors dilute the royalty pool and affect the visibility of artists who play by the rules,” Spotify explained.
Spotify is also working with industry partners to introduce AI disclosures in music credits. Using a new standard developed by DDEX, labels and distributors will be able to indicate how AI contributed to a track whether in vocals, instrumentation, or post-production. This information will then be displayed to listeners across the Spotify app.
The move, Spotify said, is not about punishing artists who responsibly use AI but about strengthening trust and transparency.
“This is about giving artists the ability to disclose their creative process in a nuanced way, and ensuring that listeners see consistent information across platforms,” the company stated.
While acknowledging that AI is reshaping music creation, Spotify emphasized that its commitment remains constant: protecting artist identity, ensuring fair royalty distribution, and fostering transparency.
“These updates are the latest in a series of steps to build a more trustworthy music ecosystem,” the company said. “We’ll continue to evolve our policies as the technology does.”
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