MTN Nigeria, one of the leading telecommunications companies in the country, has discontinued its popular 15GB weekly digital data bundle and apologized to subscribers for the sudden 200 percent price increase.

The move follows widespread outrage from customers who woke up on Tuesday to find that the promotional price of the data plan had been hiked from N2,000 to N6,000.

According to company insiders who spoke to our correspondent, the original price of the 15GB weekly data bundle was N4,500 but had been reduced to N2,000 as an incentive to drive internet consumption among subscribers. However, the sudden price increase sparked anger and frustration among MTN customers.

In a message sent to subscribers on Thursday, MTN acknowledged the upset caused by the price hike, stating, “We know how upsetting it must have been to suddenly wake up to a 200 percent increase on your favourite digital bundle. We could share several reasons and provide explanations, but omo, all that one na story.”

The company went on to apologize to its subscribers, urging them to forgive and forget during this “love season.” The message added, “You matter die and we will never stop showing you how much.”

A company insider confirmed to BusinessDay that MTN has now discontinued the 15GB weekly data bundle altogether. Checks on the MoMo app and my MTN app verified this information.

The sudden price hike and subsequent discontinuation of the data bundle come amid ongoing tariff increases by telecom operators in Nigeria. Following approval from the Nigerian Communications Commission (NCC) on January 20, MTN and other operators are currently implementing a 50 percent or less tariff hike across all their services.

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