A civil society organization, Personal Data Protection Awareness Initiative, has written to the National Data Protection Commissioner requesting action against behavioral advertising practices on Google platforms by Publishers and App owners that violate the Nigeria Data Protection Act (NDPA).
![](https://thenigerialawyer.com/wp-content/uploads/2024/11/TheNigerialawyer-WhatsApp-Channel1.jpg")
The group urged the Commission to direct Google to mandate its platform subscribers serving Nigerians to comply with NDPA consent requirements by ensuring their consent banners present Nigerians with the right information and choices to give valid consent when processing personal data for targeted ads. It asked Google to extend the instructions it gave to EU-facing companies on GDPR consent compliance to cover entities reaching Nigerian users.
Citing the extensive tracking involved in behavioral advertising, the organization stated that failure to provide a consent banner for individuals to give explicit, informed, opt-in consent violates their privacy rights and their ability to object or challenge profiling under Sections 26 and 27 of the NDPA.
The petition highlights the need for transparency, information provision, and a consent mechanism that will enable data subjects to exercise their rights to give, withhold, or withdraw consent for behavioral advertising. It calls on the regulator to investigate non-compliant entities focused on the Nigerian market and enforce accountability.
The Organization urged the NDPC to prevail on Google to respond within 30 days on actions to rectify the situation. According to the Convener, enforcing NDPA-aligned practices will protect citizens’ interests and promote responsible data processing that will grow our digital economy.
The promotion, which commenced on January 8 and runs until February 8, 2026, offers five core maritime law books authored by Dr. Emeka Akabogu, SAN, ordinarily valued at N405,000, for just N150,000 — a 63% discount.
Interested buyers can place their orders through the following channels:
Phone: 0704 329 3271
Online Store: https://paystack.shop/aa-bookstore
Website: www.akabogulaw.com
______________________________________________________________________
ARTIFICIAL INTELLIGENCE FOR LAWYERS: A COMPREHENSIVE GUIDE
Reimagine your practice with the power of AI “...this is the only Nigerian book I know of on the topic.” — Ohio Books Ltd
Authored by Ben Ijeoma Adigwe, Esq., ACIArb (UK), LL.M, Dip. in Artificial Intelligence, Director, Delta State Ministry of Justice, Asaba, Nigeria.
Bonus:
Get a FREE eBook titled “How to Use the AI in Legalpedia and Law Pavilion” with every purchase.
How to Order: 📞 Call, Text, or WhatsApp: 08034917063 | 07055285878 📧 Email: benadigwe1@gmail.com 🌐 Website: www.benadigwe.com
Ebook Version: Access directly online at: https://selar.com/prv626
________________________________________________________________________ The Law And Practice Of Redundancy In Nigeria: A Practitioner’s Guide, Authored By A Labour & Employment Law Expert Bimbo Atilola
_______________________________________________________________________
[A MUST HAVE] Evidence Act Demystified With Recent And Contemporary Cases And Materials
